Battling negative ads from Moore and Perdue
Submitted by Robert P. on Thu, 03/27/2008 - 7:18pm.
Negative ads work, that doesn't mean we have to like them. Also, there is a big difference between a negative ad and an attack ad. The following is an attack ad.
These are the ads from Perdue and Moore, they are not attack ads, they are negative ads. So, watch them and tell me, who had the more effective negative ad. I know "YOU" didn't like either of them, but someone must listen to them.
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ewww
And that is how the game is played. Kerry wouldn't fight back hard enough against these ad campaigns. There's a difference between not wanting to give something credence by acknowledging it and not responding to it at all and letting it define your campaign.
I feel like I need to take a shower after watching that.
J. Levi Knapp
A great many people think they are thinking when they are really rearranging their prejudices.
William James (1842 - 1910)
It's even worse when I see them on TV.
There's something about seeing two or our brightest stars slinging mud on the television that makes me squirm. But, it is how the game is played.
Who started it?
One of the pitfalls of childhood is that one doesn't have to understand something to feel it. - Carlos Ruiz Zafon
I don't know who started it.
But as a parent, it makes me want to say,
Let's get on with this and move on to November.
Be the change you wish to see in the world. --Gandhi
YaY Linda! I nominate you to
YaY Linda! I nominate you to be Mom of all campaign ads, you have the full authority to make people do what my mom forced my brothers and I to do when we argued. We either had to stand nose to nose until we could kiss and make up, or write 10 nice things about each other, they had to be sincere, "he doesn't smell bad after he takes a shower" just didn't cut it.
J. Levi Knapp
A great many people think they are thinking when they are really rearranging their prejudices.
William James (1842 - 1910)
I think Moore's is more effective
and here's why......he has a rebuttal out that is better than Bev Perdue's rebuttal to Moore's negative ad. I think a lot of people will be saying, "Gee, don't we want someone who is good at managing money running this state?"
I am tired already.
I thought the same thing, Betsy
I wish they'd agree to just talk about the positive things they would do for the state, instead of going nyah nyah nyah about each other. It gets old really fast.
Be the change you wish to see in the world. --Gandhi
Politically speaking...
Moore's ad is more effective based on one word- investigation. Innocent until proven guilty is unfortunately just a cliche in current society. If you are under investigation, you may as well be convicted and sentenced.
That aside, I am of two minds on this.
First, as a voter, I hate it. I love discourse and argument, but attacks completely turn me off.
Second, though, as a campaign guy, I also understand that you play on the field you are standing on (as Knapp and RP said).
The catch-22 is that we need to change the system, yet to do that you must get elected, and to get elected you (seemingly) have to engage in this slime.
Sigh.....
I Agree...
...on the overall effectiveness of the Moore ad, from a political point of view, but I'd point to a different word: corruption. I wonder how that word plays with audiences after the Rep. Wright expulsion.
I also think the location of candidate disclaimer portions of the ad ("I'm .... and I sponsored this message") is worth noting: Perdue's is at the top (which is typical for a negative ad) and Moore's is at the bottom. Weird.
(The new Perdue ad, however, is significantly better than her previous one which I thought was God awful.)
----
There are people in every time and every land who want to stop history in its tracks. They fear the future, mistrust the present, and invoke the security of the comfortable past which, in fact, never existed. - Robert F. Kennedy
I have liked Moore's ads better all the way through - from an ad
point of view. I felt like they were telling me about Richard Moore. I haven't liked Beverly Perdue's. I feel like they've been searching for who she is, and more importantly, I still think the guy voiceover they've used a couple of times sounds like he's selling me Smucker's Jam.
I'm just talking about the ads, here - not the politicians. I'm not stupid enough to based my decision on their teevee ads.
Be the change you wish to see in the world. --Gandhi
Evaluating Moore and Perdue
I think Moore has a better negative ad too. It's certainly a good time to link your opponent to Wall Street and beat that drum, but Moore really heaps the allegations on Perdue. You're right that an indictment or an investigation these days is as good as a conviction and a prison sentence.
I think Moore is really on to something here. Perdue has been running a pretty textbook mainline Democrat/heir the throne sort of campaign. Casting yourself as the heir to the throne usually works, but in this kind of environment with corruption charges flying left and right that opens her up to this kind of negative ad. The implications are a lot worse than what Moore's ad explicity says.
She has certainly been the odds-on favorite so far, but I give Moore a nearly even shot. Despite the heir to Easley image, she isn't really any better known around the state than Richard Moore is, and he is a very tenacious campaigner. If she can move into attack mode effectively now that the race has gotten competitive I think she will bury him in the end, but we'll see.