Bev Perdue's First TV Ad
Submitted by justing on Mon, 01/14/2008 - 1:55pm.
- justing's blog
- Login or register to post comments
- Email this page
TV ads
A good, solid backgrounder. Low risk, generally reassuring, especially older voters who may be attracted to the black and white photographs and the story behind them.
It's an interesting decision to use a narrator instead of the candidate's voice. Narration often creates more flexibility to say things that people would generally not be willing to say about themselves.
I have two main take aways after seeing both candidate's ads:
1. There don't appear to be lot of big differences in emphasis between the two candidates. That's why I'm excited about the forum currently being planned here at BlueNC. We'll be able to ask specific questions that get behind the broad, sweeping issues.
2. It's a good year to be a broadcaster in terms of advertising revenues.
I am way, way, way
over sensitive to this, but.........
1. it was a good ad - length was better than Moore's
2. my favorite thing about the ad was the black and white photo of her parents as a young couple. I have no idea why that gave me warm fuzzies, but it did.
2. Richard Moore concentrates on what he will do as governor while Perdue's hired voice says what she has done in the past.
Here's my beef with Perdue's ad. Moore speaks for himself. Perdue has a man speaking for her. I just hate that. I really, really do. I know. It's just me, and if Moore had used a hired voice the contrast wouldn't be so stark.
Both ads were positive which is very nice.
Man's voice
I didn't notice, which goes to show how oblivious men are. Good point.
I suspect we'll see a whole mess of ads as the campaign heads down the stretch - and I doubt either of these will be "go to" spots for the final weeks. That said, it's interesting to see the two approaches unfolding. They generally reflect my preconceptions about both candidates - which is to say they're pretty honest.
Hey, you're a pundit! It's your job to be over-sensitive!
:)
Yup - the voice is wrong. Sounds like Smuckers Jam.
That said, the message is great. It doesn't even matter so much what the content of the ad is, because what I took away from it was this: "Because one little girl grew up believing..." If Perdue's campaign hammer's that home in her own voice. "Because I grew up believing I could do anything, NC is better off", Moore will have a difficult time overcoming those ads.
Be the change you wish to see in the world. --Gandhi
Yes....and we should also keep in mind
we're analyzing ads and not the candidates. It's a little safer territory. :)
Robin Hayes lied. Nobody died, but thousands of folks lost their jobs.
True
and we have to remember that in May and November, those ads will be what follows a lot of voters into the polling places. Sadly, there are only a relative few of us who will remember the analysis of policies, etc., that happen here and at other places.
Be the change you wish to see in the world. --Gandhi
This was the main thing I took away from it:
After watching them back to back, I was left saying "Well, Bev sure has done a lot more for North Carolina than Richard." Whether that is true or not I'm not saying, I was just left with that impression.
So, after having watched both ads - point Perdue.
One of the pitfalls of childhood is that one doesn't have to understand something to feel it. - Carlos Ruiz Zafon
p.s.
It's not that I won't vote for Moore, or that I won't vote for him because of the experience difference. It is that if he expects my vote, then he better give ME the warm fuzzies, either by talking about taking on the system, or by showing me he gets the important issues, or by showing me he's done good things in the past. He starts off in a hole with me because he seems so pro-business at a time when we need a shift towards pro-people.
One of the pitfalls of childhood is that one doesn't have to understand something to feel it. - Carlos Ruiz Zafon
Edwards
has set the "pro-people" agenda and it is quickly becoming my litmus test for candidates. I'm not sure Moore is any more or less pro-business than Perdue, though. That remains to be seen.
J
PS I'm not saying candidates need to be "anti-business" at all. I'm not anti-business myself. I just don't want business interests running the show in any way, shape or form.
Ditto on anti-business vs pro-people
One of the pitfalls of childhood is that one doesn't have to understand something to feel it. - Carlos Ruiz Zafon
....and for the same reason
I give the point to Moore. I want to know what you're going to do for me......not what you've already done or not done. They both have accomplished a lot for NC. Tell me what you're going to do. I honestly hadn't paid any attention to Moore's school construction plan and can tell you I'll be going through it with a fine tooth comb b/c this ad piqued my curiosity.
It will be fun watching these unfold.
Robin Hayes lied. Nobody died, but thousands of folks lost their jobs.
Between the two ads
I almost forgot all the things Richard Moore did. That's one of his strengths, executive experience and accomplishments that he doesn't have to share with an entire legislature. I'm surprised they didn't bring up his record (or the lawnmower).
1 Thessalonians 5:21: But examine everything carefully; hold fast to that which is good.
Sam, seriously, that picture has to go.
One of the pitfalls of childhood is that one doesn't have to understand something to feel it. - Carlos Ruiz Zafon
Turnabout is fair play
after that signature of yours ...
1 Thessalonians 5:21: But examine everything carefully; hold fast to that which is good.
You don't like children???
Did you hear that everone, Sam Spencer doesn't like children. Bookmark this thread for when he runs for office.
One of the pitfalls of childhood is that one doesn't have to understand something to feel it. - Carlos Ruiz Zafon
bookmarked for future reference
:)
Robin Hayes lied. Nobody died, but thousands of folks lost their jobs.
Don't start, I have your greatest hits bookmarked
As for Robert P, I might have a job that puts me in a place to keep a better eye on his Trotskyist activities.
1 Thessalonians 5:21: But examine everything carefully; hold fast to that which is good.
You....a job????
I can't decide if your new picture is photoshopped.......
One of the pitfalls of childhood is that one doesn't have to understand something to feel it. - Carlos Ruiz Zafon
Sam, it's creepy.
Just change the picture.
Be the change you wish to see in the world. --Gandhi
Re: Above comment
I tried to change it before you made that comment, but it's not letting me!
1 Thessalonians 5:21: But examine everything carefully; hold fast to that which is good.
Delete it, close your browser,
and then add a new one. :)
Be the change you wish to see in the world. --Gandhi
OK, well
Now you can quit calling me creepy ;-)
1 Thessalonians 5:21: But examine everything carefully; hold fast to that which is good.
Nope.
I just won't do it behind your back anymore. :P
Be the change you wish to see in the world. --Gandhi
Good Ad
Really well done.
"Keep the Faith"