From the ActBlue Blog...
Fundraising pages are the most important component of ActBlue: the vast majority of visitors to the site arrive directly on a fundraising page because a friend, an organization, or a campaign has channeled them there. We pride ourselves on these pages' simplicity: donors can show up, immediately understand what's going on, and contribute with no distracting bells and whistles.
But we harbor a dirty secret (or, not-so-secret if you've been with us a while).
Over the past three years, $22 million raised, and 200,000+ donors, these pages haven't actually changed all that much. For a bit of nostalgia, check out the DailyKos dozen page as it looked back at the end of 2004 (compare to the same page with today's look). Yeah, the site framework has changed a little, but the makeup of the fundraising pages is remarkably similar.
Next week, all that is about to change.