This history of business is the history of branding – and for good reason. When properly constructed, brands offer a powerful shorthand for communicating value – and values. Effective brand strategies signal strong promises and reassure buyers that they’re making smart choices. Damaged brands have precisely the opposite effect. They destroy value, create barriers and undermine credibility.
I believe the Democrat brand is a broken brand. Stretched beyond the all reasonable limits, “Democrat” has come to stand for everything and nothing, creating a swirl of ambiguity that leaves many in the middle scratching their heads and wondering what the party actually stands for. This is true for the Republican party too, thanks to Dear Leader’s total abrogation of their core principles, but that’s their problem, not mine.