This month, StatSheet unveiled StatSheet Network, made up of separate Web sites for each of the 345 N.C.A.A. Division I men’s basketball teams. Beyond statistics galore, each site has what the company calls “automated content,” stories written entirely by software, including write-ups of the team’s games, past and future. With a joking wink, StatSheet’s founder, Robbie Allen, refers to these sites as the “Robot Army.”
“My goal was that 80 percent of readers wouldn’t question that the content was written by a human,” he says, “and now that we’ve launched, I think the percentage is higher.”
Maybe so, but would a robot be able to write, "80 percent of people who spend their time reading sports stories are f**king idiots."