History is filled with lessons that "certainty of rightness" is a dangerous thing. What we know without a doubt is that people who pretend to have the right answer don't. Not about anything. Not even about this.
There may be wisdom in keeping a simple question in mind: what if I'm wrong? For example, what if I'm wrong about Whole Foods? What if boycotting the company does more harm than good? What if some butterfly effect kicks in and the company slips into crisis? People would lose jobs. Stores that do even less good would prosper. It's a moral dilemma.
Even worse, what if I'm wrong about health care? What if the current system is the best we can do?
Asking what if I'm wrong? invites a careful consideration of possibilities. It brings choices and actions into sharp relief. It also anticipates risk.
In business, the smart way to mitigate risk is to preserve options. Delay closing off possible futures until it is absolutely necessary. This is called strategic flexibility, which goes hand in hand with experimentation. That's because we never know what really works until we try.
Challenging Whole Foods is an experiment. It has had a beginning and it will have an end, one way or another. I hope it is a good end. All options are open.
Having a new public health care plan will also be an experiment ... the creation of an option that still has indeterminate value. We have to run the experiment to know if it works. It's that simple.
Eventually a new experiment will begin. Inevitably. It's the American way.
Along the path, it makes sense to preserve reasonable options whenever possible. I've seen nothing proposed anywhere in any legislation that would eliminate the option of private health insurance. There will always be a market. Always.
Which brings me back to what if I'm wrong? I believe this is a hallmark of progressive thinking, maybe even the hallmark. If I'm wrong about that, no harm done.
But what if I'm wrong about that too?