If you're following the NC governor's race at all, you know that on the Democratic side, Richard Moore has picked up the intensity a lot. And with good reason, when candidates feed stuff to the mainstream media, reporters eat it up.
A quick Googly review (unscientific of course) shows about 1110 hits on the N&O site for Perdue, and 1250 for Moore. My back-of-the-envelop chronological search shows a big increase in recent hits for Moore, not so big for Perdue. The lesson in this? Reporters will write whatever you're willing to tell them.
On the Republican, the numbers are way out of whack:
Bob Orr: 638 hits
Bill Graham: 729 hits
Fred Smith: 3310 hits
Of course, Fred Smith has been running for Governor ever since he grew up in an orphanage, so no surprise there. Interestingly, the "sort by date" analysis suggests that Orr's anti-incentives drumbeat has been good for a bump in the news coverage over the past few months. In any case, the same lesson for dealing with the media applies: if you spoon-feed, they will slurp.
We're probably a few weeks away from Perdue officially declaring. It'll be interesting to see if the gloves come off - and how the numbers of hits move on both sides of the aisle.