We are just giddy!
Deputy Assistant Guvnor McCommerce and Commerce Secretary Duker announce a new branding program for NC!
Help us brand North Carolina. The N.C. Department of Commerce invites North Carolinians to share ideas and creative expressions demonstrating what North Carolina means to them as the department develops a new brand for marketing the state. The Brand North Carolina Project is being conducted by the University of North Carolina at Chapel Hill's Frank Hawkins Kenan Institute of Private Enterprise (KIPE) and sponsored by the Department of Commerce.
If it had been up to us, we would have chosen the Tootsie Roll Institute of Private Enterprise (TRIPE), but hey, let's get on with the branding.
[Secretary Decker said] "The best branding programs are grounded in the reality of a product, or a place. Who better to ask what North Carolina stands for than the people who live and work here?"
We couldn't agree more Sharon!
First is a creative expression contest open to all North Carolinians capturing "What NC Means to You". The contest seeks submissions that answer this question using any type of creative expression including but not limited to photography, poetry, song, dance, prose, video, art, or sculpture. For example, participants can submit a photograph or create a dance that represents to them the values, culture, and community of North Carolina.
C'mon, BlueNC, let's get branding! Start by tweeting your suggestions with the hashtag #brandNC . Post your suggestions on Facebook. Don't forget the happy dance, poetry and sculpture!
All the details are at BrandNC!
And for those who want to go the extra mile:
Finally, KIPE is recruiting volunteer Brand Ambassadors across the state to help spread the word about the project to friends, colleagues, networks, and communities. People are encouraged to go to www.surveymonkey.com/s/NCBrandAmbassadors to register as a possible Brand Ambassador volunteer.