Keeping 'Em Stupid, Barefoot And Pregnant In North Carolina; The Internet(s), And NC GOP's Worst Nightmare

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Demographics

It's all about demographics.

TV and radio advertising still works, at least in some areas, for GOP candidates because their target market - older and rural voters - haven't "cut the cord" and still get their primary news from these media. Internet access in rural areas is still pretty expensive.

The Obama campaign in the last election used social media pretty heavily to turn out urban/suburban and younger voters. The Republicans see this as a problem and both the Koch's and the Republican Party are trying to figure out how to tackle this whole "Intertubes" thing in order to hook younger voters into their rabbit-hole vision of America.

AM talk radio was one cohesive force that kept Republicans "on message", but, as their demographic ages and the message gets more strident, the ratings are tanking. Although Fox News ratings are increasing compared to the other cable networks, overall the numbers show that CNN, MSNBC and Fox News are just fighting over the same shrinking subscriber base.