If you've been around here for awhile, you know I'm a fan of experimentation. In my view, it's the only way to know what works. Which is why my publisher agreed to launch an ebook experiment to see if my novel could gain some traction in Kindle sales. It's happening.
Last night, Kitsune Books initiated repricing for Jesus Swept on Kindle at 99 cents. At the time, the novel was listed ranked at around 250,000 on Kindle's paid list. A few moments ago, after being repriced for less than six hours, the ranking was around 2,000.
The cynical me says this proves that you can give away almost anything. The change-the-world me says, what a cool way to spread the philosophy of Do good, be nice, have fun. The independent author me says that the world of publishing is in the midst of dramatic upheaval. For example, according to Association of American Publishers (AAP) sales figures, ebook net sales increased by 115.8 percent, up from $32.4 million to $69.9 million. Ebooks almost outsold paperbacks in January!
Of course, the pricing model really matters. A lot of those eBooks sold for 99 cents or $3.00 or whatever, a considerable savings form $12 to $15 for a trade paperback. Still, it's a giant opportunity for unknown authors, especially those who can't get traction with traditional publishers, to build momentum.
While I'm on that subject, I want to again thank Anne Petty at Kitsune Books for her steady and clear support. She was the publisher who saw something interesting in Jesus Swept and took the risk of publishing it with really money at stake. I am forever in her debt.