A Rose by any other name...

NC based "private security company" Blackwater Security is changing it's name to "XE" (pronounced "zee") in an effort to rebrand itself in the wake of their horrendous publicity.

Blackwater President Gary Jackson said in a memo to employees of the North Carolina-based company that the new name reflects the change in company focus away from the business of providing private security.

Spokeswoman Anne Tyrrell says the company felt the Blackwater name was too closely tied to its security work in Iraq.

I wonder if putting lipstick on this pig will work?