Roy Carter took his battle for Virginia Foxx's seat in Congress to the airwaves last night, running this ad in the district during Barack Obama's triumphant acceptance speech and ESPN's coverage of Wake Forest's decimation of Baylor.
This, from the press release:
Neither of Mrs. Foxx's past two Democratic challengers (Jim Harrell in 2004 nor Roger Sharpe in 2006) ran aggressive television ads in their campaigns against her.
The Carter campaign believes that this ad, with its emphasis on name recognition and personality branding, will close the distance her previous challengers were unable to: 18 points for Harrell and 12 points for Sharpe.
The latest poll shows Carter within ten percentage points of Foxx before either has done any considerable advertising, aside from Congresswoman Foxx's nearly constant taxpayer financed discretionary mailers, on which she spent over $300,000 tax dollars last year.
I've just finished a week of previewing this ad at fundraisers for Roy and my pitch can be distilled to this:
This is the most AFFORDABLE winnable Congressional challenge in the state of North Carolina this year. It's a gimme. And it can be gotten for a fraction of what Virginia Foxx will spend to defend it.
But we need to stay on TV with this ad and even more direct, brutal messages in the weeks to follow. Ads that tie the lifeless body of her criminal Congressional Record to the back of a donkey cart and drag it through the streets of Mt Airy and Wilkesboro, Winston-Salem, Lewisville, Boone and Statesville.