UNC runs ad campaign promoting GOP-led General Assembly


Clueless or conspiratorial

I'm willing to give them the benefit of the doubt, but that is by no means a compliment. If you're not aware of the timing or the prejudicial nature of this million-dollar blunder, you have no business managing the UNC System.

Do they actually mention ...

... lawmakers by name?

Also note the following from the article: "The campaign will feature video and internet ads and radio spots throughout the state. It touts the Republican-led legislature’s $51 million in funding for NC Promise, and gets under way in the height of election season. The marketing push was funded by the legislature."

I have several questions that could really be pursued by some enterprising reporters out there:

-Was there specific communication about the content of these ads between specific members of the legislature and Spellings or UNC staff working on this campaign?

-What is the breakdown of how these ads will run? Are more ads running in markets with close races? What's the breakdown in impressions running on conservative talk radio versus other outlets? What about magazines or newspapers?

-How much did the GOP in the legislature earmark for this campaign? Did it have any stipulations on timing of the funding and campaign? Was there any communication between individual members of the legislature and UNC staff on the timing of the ads?

-On social media, how many GOP candidates are linking to and talking about the program on social media? Was there any coordination on messaging between UNC staff and these candidates or the Republican Party?

No, the 30 second ad I watched

just ended with "The General Assembly passed a bill..." But that's (IMO) more than prejudicial enough at the height of an election season, because it sends a message the current leaders are doing a good job.

And we definitely need answers on who pushed the ad at this particular time. I spent about two hours yesterday combing the NCGA website trying to find driving legislation, to see if special instructions had been written into the law for "when" the ads would be run. Couldn't find much of anything, but I'll try again later.

Where ...

... the ads are being run would be the most interesting part.