Last night I was invited to examine the methodology of surveys conducted by the John Locke Foundation. Having been in the market research business for more than 20 years, I consider myself at least partially qualified for the task.
To those not familiar with the industry, there is as much art as science involved. For example, knowing how to ask questions to get unbiased responses is one aspect of the art – assuming of course that you actually want unbiased responses. This is especially challenging for researchers who come to their projects with ideological biases and agendas. The tobacco industry, for example, is widely known for its abuse and misuse of all kinds of research.