One more example of the utility's misplaced priorities:
One of the worst accidents in Duke Energy's history turned out to be a big opportunity for a fledgling creative agency and video production shop in the shadows of the utility company's headquarters.
In two weeks during the spring, Wheelhouse worked with Duke to develop a concept, write scripts, shoot and edit video, complete post-production and launch the "It's Important" ad campaign. The series of 30-second spots played on TV, radio and online. "They needed a quick response and there wasn't time to go through a traditional agency," Williams says.
No, they needed a quick response to locate large deposits of the coal ash they spilled, so those concentrations could be removed from the riverbed ecosystem. Instead, they picked a spot where everybody could see them working, and ended up leaving 95% of the coal ash in the river. And now they've spent God knows how much money on radio and television ads since the spill, which we'll probably end up paying for via rate increases, and those other ash ponds are still in the same (bad) condition they've always been.