2018 Midterms

Democratic candidates are winning the social media campaign

Hopefully that will play out in the ballot box as well:

A New York Times analysis of data from the Facebook and Instagram accounts of hundreds of candidates in next month’s midterm elections reveals that Democrats — and especially Democrats running for House seats — enjoy a sizable national lead in engagement on the two influential platforms.

Measuring total interactions on social media is an imperfect way to gauge a candidate’s electoral chances, in part because it does not distinguish between types of engagement. A negative comment left on a Republican candidate’s page by an angry Democrat would still count as an interaction, for example. In addition, it does not account for the fact that some candidates have more followers than others. But social media engagement can be a crude measure of popularity, and a bellwether of shifts in public opinion that often turn up in polls days or weeks later.

I've been keeping an eye on this for several months now and, strangely enough, some of our state-level candidates have been drawing more "likes" than those running for Congress. It's not odd to see over a hundred accumulate within a few hours of a posting. While this appears to be fantastic news for US House races, the Senate situation doesn't appear to be so promising:

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