Submitted by Betsy Muse on Mon, 03/23/2009 - 10:16pm
"I believe candidates with strong, sound stances deserve our support, and this is a race where your dollars can make the difference. Please make a contribution to this critical cause."
Sound familiar? If you have any experience with our fundraising pages you will have seen this (and perhaps fallen asleep to it) a few too many times. It is the default text for ActBlue's fundraising pages. ActBlue's customizable fundraising pages allow progressive activists to raise money for the best Democratic candidates out there easily and effectively, and the fifty state blog network has taken advantage of this feature to support state and national candidates with customized, targeted pages. But while the original blurb did help Democrats use our pages, we're in year 5 of ActBlue, and this is definitely year 3-4 material. We'll be working with thousands of new fundraisers this cycle, and we want to make sure they have the best language. And, well, this isn't it.
In response to the recent Gaza War, a fundraising page was set up on ActBlue.com in order to contribute to elected officials who have been supportive of the peoples of Israel and Palestine. The page is called A Dream of Peace: Justice and Equality for The People of Israel and Palestine, and can be found here.
The mission of the page states "All of the people of the Holy Land need to live in peace and security. We need to support and elect candidates that are willing to stand up for the rights of the citizens of Israel and Palestine. These candidates support measures to stop violence, increase economic and humanitarian aid, actively engage in negotiation, and promote co-existence among these two Peoples."
Fundraising pages are the most important component of ActBlue: the vast majority of visitors to the site arrive directly on a fundraising page because a friend, an organization, or a campaign has channeled them there. We pride ourselves on these pages' simplicity: donors can show up, immediately understand what's going on, and contribute with no distracting bells and whistles.
But we harbor a dirty secret (or, not-so-secret if you've been with us a while).
On Monday I posted a tip for spicing up ActBlue fundraising pages by embedding video into 'asks'. This is a very powerful fundraising tactic--especially when the asker and audience have an existing relationship.
Over at Calitics, a great community blog in California, they've taken that suggestion and run with it. I've included a screenshot of their pitch to the right (click on it to view a bigger version in a new window). Besides the video, Calitics’ blogger Brian uses several of the principles of fundraising to make a really compelling plea for his candidates. Some of the successful elements they have included:
With as many friends as ActBlue has in the Democratic bloggingcommunity, it's about time we joined the party with a blog of our own. So today we are launching our official ActBlue Blog where we look forward to bringing our donors, candidates, campaigns, fundraisiers, and bloggers interesting resources, analysis, tips, and other information to more effectively raise funds to elect Democrats!
Here's just a sampling of things you can expect to see-
Case Studies on some of the most creative ways ActBlue has been used
Analysis on how and why people donate
State Reports that highlight successful state level campaigns
Tips & Tricks about ways to use ActBlue you may not have known about
Page of the Week where we will highlight our favorite fundraising strategies
Monthly ActBlue Zeitgeist to explore trends, patterns, and other cool stuff
Major Series where we will explore how we are most relevant to your efforts in fundraising
BlueNC is a labor of love. Views expressed by any particular community member are simply that: the views of that particular member. If you have questions or concerns about the content you see here, please contact us.