campaign management

Big Business is the source, if you read in the right places, of All Evil In The World, and as a result, should never be trusted.

The conversation today is designed to suggest that we might derive considerable wisdom from those we challenge, and particularly in the field of electioneering.

Specifically, I’d like to offer wisdom from the world of customer service, and show its application to political campaigns.

In the 1870’s, a tall man in a tall hat would ride into town, hitch up his horse, and head to the local saloon.

Maybe he’d find himself at the general store, looking for a job and a grubstake.

Of course, many others staked their land from the back of a Calistoga wagon, or mined a hole in the ground, or panned a river. They ranched. They drove cattle.

Some of them rustled those cattle, and robbed a stagecoach or two, as well.

Put it all together, and you have the Wild West.

This in many ways resembles modern blogging.

As I look around today, I see a blog universe that has grown from individuals writing “my diary” posts, to journalism in the classic sense, to blogging “communities”, whose existence transcends the individuals posting.

It is within that universe of communities that I would like to focus today’s discussion.