It is everywhere, but is it working?
Professors at Duke University gathered for a panel on digital disinformation and so called "fake news," addressing the various challenges it poses to society and how it might be addressed. Bill Adair, a professor of journalism at Duke’s Sanford School of Public Policy, said that digital misinformation has begun to spread throughout every facet of the world.
"We just see in every corner of the world, in every corner of our lives ... there is just so much misinformation," he said. "It pops up in such insidious ways. It’s really scary.”
It is scary. But possibly the scariest aspect of this issue is the inevitable trend for people to (eventually) disbelieve everything they read, regardless of the bonafides of the source. Sowing distrust is a major goal of many of the players (Russia in particular), and it will be hard as hell to track the responsibility for that back to the original sources of misinformation. But at least one Duke researcher doesn't believe it's having much impact on opinions: