Xerox

Following the Democratic debate the other night a lot has been made of Sen. Clinton’s “Change you can Xerox” retort: It was a lead balloon, it was too rehearsed, is this really the only line of attack she’s got? And so on.

It seems perfectly clear to me what the true significance of the statement was though. When you combine marketing folks incessant quest to fill every aspect of a consumer’s day with increasing "brand-awareness” with the recent news that Sen. Clinton loaned her campaign $5 million of her own money and it becomes almost self-evident. The Clinton’s have never turned down a chance to make a quick buck, and advertising has pretty well invaded just about everything we do in America, you can’t even go to a public restroom without seeing some brand-awareness promotion while you do your business. So why not extend brand promotion to the people’s business?

You couple increasing participation of the coveted 18-40 demographic with the disproportional participation of upper-income voters that’s been noted in most of these contests and what do you get?

Cha-Ching!