What works in campaigns

Let me give you an example of how negative ads can backfire. In my own campaign for public office, I once made the statement, “My opponent is a Neanderthal.” The public took this as a form of praise, and he won the election handily. Instead of a black man, or a white woman, might it not help the Democratic Party to nominate a Neanderthal? I don’t know, I'm just a caveman who fell on some ice, and later got thawed out by scientists. But there is one thing I DO know. It worked for my opponent in the past, and it has worked for the Republican Party ever since. Thank you.